Prior to his current role, Brad was Chief Executive Officer of The Brad Rex Group, LLC, a management consulting company focused on creating outstanding guest service, high operational efficiency and successful growth strategies.
Brad previously served as Executive Vice President, Chief Customer Officer for Hilton Grand Vacations, the vacation ownership division of Hilton Hotels Corporation. He led Disney’s Epcot theme park for five years prior to joining Hilton Grand Vacations. Brad took over at Epcot on September 10, 2001 and led the park through the aftermath of 9/11. He spent 12 years at Disney, including leading the strategic and financial planning for Disney Parks and Resorts.
His professional history is also highlighted by a series of pivotal Marketing, Sales and Financial roles with The British Petroleum Company, PLC, throughout the United States and in London, England.
Brad is a public speaker and the author of The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence.
Education and Professional Recognition
Brad is a graduate of the United States Naval Academy, where he earned a Bachelor of Science Degree, with distinction. He served as a Nuclear Submarine Engineering Officer onboard USS ANDREW JACKSON, a ballistic missile submarine, during his five years of service with the United States Navy.
He also holds a Masters Degree in Business Administration with distinction from the Harvard Graduate School of Business.
Brad has served in a number of volunteer organizations, including former Chairman, Greater Orlando Leadership Foundation/Lifework Leadership; Treasurer, Florida Hospital Cardiovascular Board; Elder, Discovery Church and Board Member, K-Life Orlando and Orlando Regional Director, Men at the Cross.
Brad has been married to his wife, Nancy, for over 33 years. Their son is a graduate of Wake Forest University and works for Barclays Bank in NYC. Their twin daughters are juniors at Vanderbilt University and Johns Hopkins University. Brad’s hometown is Gladwyne, PA.
Fun Fact about Brad
Prior to the popularity of the television program, Undercover Boss, Brad completed over 400 hours of in-costume, hourly frontline training in fifty different roles and locations across Walt Disney World. He hauled trash at the Magic Kingdom, cleaned the broiler at quick service restaurants, sold tickets as a Vacation Planner, made beds at the Grand Floridian and worked on top of the Tower of Terror elevator to do night-time maintenance.