A native and lifetime resident of Southern California, Bob Shank spent 14 years as a businessman/entrepreneur in the construction industry. At 31, he transitioned from business to ministry and founded Priority Living, a faith-based organization serving business men and women in the marketplace. In 1997, he launched The Master’s Program, a leadership mentoring program that has helped thousands of leaders across North America to expose and exploit their unique Kingdom calling. While the CEO of Priority Living since 1984, Bob was also the senior pastor of an Orange County megachurch for four years in the early 90’s. He is a frequent speaker for churches, conferences, retreats and leadership training events across the country.
Bob serves on numerous church, ministry and company boards of directors. Among them are Samaritan’s Purse, the Foundation for Christian Stewardship, Harvest Christian Fellowship, The Barnabas Group, Reasons to Believe and Priority Living/dba The Master’s Program.
Bob and Cheri have been married since 1971 and have two adult daughters, two great sons-in-law and five near-perfect grandchildren. They all make their homes in Orange County, California.